姓名：张欣瑞

学历：硕士研究生

职称：教授

专业：企业管理

教育与工作背景：1991年毕业于北京科技大学管理科学与工程专业，获工学硕士学位，1986年进入北方工业大学经济管理学院工作，2006年6月晋升为教授。

主讲课程：市场营销管理、企业竞争战略、管理技能开发训练

研究领域：品牌管理、企业竞争力

主要研究成果：运用管理学、营销学、传播学以及认知心理学等跨学科理论与方法从事品牌管理、企业竞争力的研究。曾先后主持或参与省部级项目7项，横向课题10项；发表论文50余篇，其中核心期刊24篇，EI、ISTP、CSSCI检索12篇；获省部级奖项2项；合作出版著作5部，译著1部。

获奖情况：主编的《市场营销管理》教材系北京高等教育精品教材；主讲的"市场营销管理"课程是北京高等学校市级精品课程；合著的《协调发展：京郊乡镇企业中长期发展规划研究》获北京市第十届哲学社会科学优秀成果奖二等奖；"经济发展方式转变下的企业自主品牌建设研究"一文获第三届中国企业管理研究会年度优秀论文三等奖；2007年入选北京市中青年骨干教师。

社会及学术兼职：中国企业管理研究会理事，中国市场学会理事。

2016年5月更新

Name：Zhang Xinrui

Education degree: M.A.

Professional title: Professor

Major: Business Management

Education and work experience: graduated from University of Science and Technology Beijing (USTB) in 1991, and awarded M.A. in Management Science and Engineering. Since 1986, have worked in the Department of Management, College of Economics and Management, North China University of Technology, and obtained the professional title of professor in June 2009.

Main courses: Marketing Management, Competitive Strategy of Enterprise, Developing Management Skills

Research field:Brand Management, Enterprise Competitiveness.

Main research findings:engaged in research into brand management and enterprise competitiveness by means of multi-disciplinary theory and approach such as Management, Marketing, Communication, and Cognitive Psychology. So far, published more than 50 academic papers, completed 7 scientific research projects of provincial level and 10 enterprise-funded projects, and jointly wrote 5 works, translated one book.

Awards：elected onto Beijing young and middle-aged mainstay of teachers in 2007, Marketing Management was selected as the Beijing textbook of Excellence. Marketing Management was selected as the Beijing Course of Excellence. Coordinated Development: Research on Development Planning of medium and long-term in township enterprises of Beijing that is jointly written won Second Prize at the tenth Beijing excellent achievement awards of philosophy and other social sciences, How to Build Own-Brand When Changing Economical Development Pattern in China?——View from Formation of Brand Knowledge won the third prize in the third annual excellent paper of the Chinese Institute of Business Administration,

Social and academic part-time: Director of Chinese Institute of Business Administration, Director of China Marketing Association