学术报告
报告题目：Creativity and Innovation: the 21st Century Skills
报告人：Enrique de la Rica, Dean of ESEUNE Business School
报告时间：2012年6月7日（周四）下午2:00
报告地点：二教201会议室
内容简介：
Establish the differences and relationships between creativity and innovation and contextualize them within the world of business organizations.
Show participants how to reinvent their business models to guide them to profitability and sustainability, putting talents to the creation of value, making it faster than the competition and consistently, using creativity to outbid the others and / or identify new business opportunities neglected until now.
Case studies in which different types of companies have responded to crisis situations by performing a deep innovation using the potential of new tools and methodologies.
报告人简介：Enrique de la Rica, Dean of ESEUNE Business School. Degree in Information Science from the University of the Basque Country, where he studied his Ph.D. in Communication Studies and MBA, Master in Business Administration from ESEUNE. He has done postgraduate courses and specialization in different institutions, including the Executive Business Program at Georgetown University and the Course of Business Competitiveness and Regional Development (CCEDR) of the Institute for Strategy and Competitiveness at Harvard University designed by Professor Michael E. Porter. He is currently Director of the European Business School (ESEUNE) where he is Professor of Strategy and Innovation Department.
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北方工业大学经济管理学院
